Mon, 01 Apr 2013 14:30:00 GMT | By Wan Saiful Wan Jan

Media plays a crucial role to persuade voters

As the country inches closer to general election, the media becomes even more crucial. Their extensive reach makes the media an extremely influential tool to persuade voters. And Malaysian politicians know this.


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Prime Minister Najib Razak presented his “annual report” last late March, informing the country how good his administration has been in achieving key targets under the economic and government transformation programmes.

Indeed he has done well. Most of the targets have been achieved. According to Najib’s projection, if everything goes to plan, Malaysia would qualify as a high-income nation before 2020.

Right on cue, mainstream media in Malaysia went into overdrive to report what Najib said. The frenzy surrounding Najib’s latest announcement would probably continue for at least a few more days. Good news like this will not be allowed to fade. After all, several TV channels continue to broadcast clips highlighting promises made by the government in their national budget announcement back in October last year, just to make sure voters don’t forget how “generous” the BN government is.

RELATED LINK: Gift or nightmare for Najib?

On the other hand, the alternative media is also in overdrive. There are quite a few outlets who would call themselves alternative media and they do have a sizeable following. In the quest to present the “other” side of the news, they inevitably end up publishing reports that are seen as mainly against BN. In fact, since Tuesday evening, many have been working hard to show how Najib is wrong, arguing that things are not as rosy as portrayed in his speech.

This is the reality of the Malaysian media. The way some media outlets report news is completely predictable. Although thanks to positive steps taken by the government the Malaysian media is not as shackled as they used to be, partisanship is still in excess supply.

(Continued)
3Comments
Apr 2, 2013 9:15AM
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The reality that we face in government service is that there is no money left for maintenance of buildings(lift often breaks down, air-con malfunctions,etc.) no money to carry out official programmes or even to pay for government officers' flight to perform duties outstation. So where has the money gone? Your guess is good as mine.
Apr 4, 2013 10:31PM
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I believe that the money is there for maintenance but that there is no initiative or willpower to report to management and ask for repairs/improvement.​ Tidak apa attitude prevails among many of us. If what is said is true then when the General Election is over we must wait for BN and/or PAKATAN federal and/or state govts to make those improvements, among others. How I wish we could have a unity govt to really work fast to improve to get things going well again everywhere.
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